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12.10.20

10 (More) Reasons You're Not Rich

Many people assume they aren't rich because they don't earn enough money. If I only earned a little more, I could save and invest better, they say.

The problem with that theory is they were probably making exactly the same argument before their last several raises. Becoming a millionaire has less to do with how much you make, it's how you treat money in your daily life.

The list of reasons you may not be rich doesn't end at 10. Caring what your neighbors think, not being patient, having bad habits, not having goals, not being prepared, trying to make a quick buck, relying on others to handle your money, investing in things you don't understand, being financially afraid and ignoring your finances.

Here are 10 more possible reasons you aren't rich:

Your house is too big: When you buy a house that is bigger than you can afford or need, you end up spending extra money on longer debt payments, increased taxes, higher upkeep and more things to fill it. Some people will try to argue that the increased value of the house makes it a good investment, but the truth is that unless you are willing to downgrade your living standards, which most people are not, it will never be a liquid asset or money that you can ever use and enjoy.

You care what your car looks like:
A car is a means of transportation to get from one place to another, but many people don't view it that way. Instead, they consider it a reflection of themselves and spend money every two years or so to impress others instead of driving the car for its entire useful life and investing the money saved.

You buy things you don't use:
Take a look around your house, in the closets, basement, attic and garage and see if there are a lot of things you haven't used in the past year. If there are, chances are that all those things you purchased were wasted money that could have been used to increase your net worth.

You don't understand value:
You buy things for any number of reasons besides the value that the purchase brings to you. This is not limited to those who feel the need to buy the most expensive items, but can also apply to those who always purchase the cheapest goods. Rarely are either the best value, and it's only when you learn to purchase good value that you have money left over to invest for your future.

You feel entitlement: If you believe you deserve to live a certain lifestyle, have certain things and spend a certain amount before you have earned to live that way, you will have to borrow money. That large chunk of debt will keep you from building wealth.

You lack diversification:
There is a reason one of the oldest pieces of financial advice is to not keep all your eggs in a single basket. Having a diversified investment portfolio makes it much less likely that wealth will suddenly disappear.

You started too late:
The magic of compound interest works best over long periods of time. If you find you're always saying there will be time to save and invest in a couple more years, you'll wake up one day to find retirement is just around the corner and there is still nothing in your retirement account.

You don't do what you enjoy:
While your job doesn't necessarily need to be your dream job, you need to enjoy it. If you choose a job you don't like just for the money, you'll likely spend all that extra cash trying to relieve the stress of doing work you hate.

You don't like to learn:
You may have assumed that once you graduated from college, there was no need to study or learn. That attitude might be enough to get you your first job or keep you employed, but it will never make you rich. A willingness to learn to improve your career and finances are essential if you want to eventually become wealthy.

You fail to take advantage of opportunities:
There has probably been more than one occasion where you heard about someone who has made it big and thought to yourself, "I could have thought of that." There are plenty of opportunities if you have the will and determination to keep your eyes open.


by Jeffrey Strain
Wednesday, October 1, 2008

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1.10.20

愛美 vs 男人

在日本,愛美早已不是女性專利,男人的愛美之心絲毫不可小視。據報道,日本男性愛美決不比女性遜色。為追求【可愛】外表,日本男性大量使用化妝品、護膚品,甚至頻繁光顧各類沙龍、美容院。這在日本並不稀奇,15—25歲的男性更是如此。

據統計,日本市場上男性化妝品、 護膚品銷量激增,年均增長13%。日本男性對美的追求已經成為一種時尚。其實,早在40年前,【可愛】已經開始主導日本時尚文化,但只是針對女性而言。近幾年,【可愛】潮流波及到男性。他們也希望在化妝品的幫助下變得【年輕、可愛】。

女性對男性的愛美之風也表現出難得的理解,甚至認為男士美發、保養皮膚和買衣服【非常性感】。

日本第二大男用化妝品公司曼丹公司銷售部經理下川真由(譯音)說:『現在(日本)流行的是漂亮、可愛、精致的男性。肌肉強健、賣力工作的男人顯得很老,已經過時。』

但日本慶應大學性別問題專家熱納羅·卡斯特羅-巴斯克斯對記者說:『有些人認為男性外形改變意味著他們男性社會角色的改變,這種想法不對。如果喜歡,男性可以看起來女性化一些。重要的是,在日本,男子氣概與外形漂亮之間並不矛盾。』